Your website is the face of your business. It's how people find you and get to know who you are. But if no one knows you're there, what's the point?
Bounce rate is an important metric that is an indicator of how well your blog or website is performing. The bounce rate measures the percentage of people who only visit one page on your site before leaving. This can indicate a number of things, including whether you are providing content that meets your visitors' needs, the relevance and quality of the offers you have, or maybe they weren't able to find what they were looking for at all.
While you can't guarantee that every visitor to your site will take the specific action you want them to take, you can do your best to make your visitor's experience as friction-free as possible, which will result in a better experience, longer time spent viewing your site and ultimately more conversions!
Why bother with SEO? Because millions of people surf the web every day searching for something. If you rank high in the organic search results, you've already got a leg up on the competition.