Now that your website is live for the world to see - what comes next? You can't just throw your site up and expect traffic to come your way; it doesn't work that way anymore. There are many ways to promote a new or existing website and here are six that have proven to be effective:
1. Content Marketing
Content marketing is a great way to promote your website because it improves your SEO and generates content that your audience will find useful.
Brands are always coming up with new ways to reach and engage consumers. One of the most popular strategies is content marketing, which relies on creating quality content (such as blogs, videos, etc.) that entertains and/or informs your audience in order to keep them returning again and again. The best way to make sure you’re answering questions people have is by doing plenty of research before getting started. Consider what your company's brand voice is, who you're marketing to, and who you're trying to reach. Very often the best content marketing doesn't push the brand to the front. It relies on delivering something meaningful and valuable upfront and then once trust is gained, "the sale" comes naturally.
Content marketing is a promotion method that doesn’t work in isolation, however. To get the most out of your content marketing efforts you need to promote your offering through other channels like social media or paid advertising. You should also be sure to create new content on a regular basis so customers keep coming back for more!
2. Social Media
Social media is one of the best-known free methods of promoting websites — and for good reason.
Social media, specifically Facebook and Instagram, can be tremendously helpful for promoting a website. In fact, they can serve as the perfect venue for spreading the word about your site, through uploading pictures and videos that tell a story and bring value to your potential customers.
The key is to find your "hook". What are the one or two things that your brand does differently than your competition? How do those things bring value to your customer? Answer that question by showing them how you can make their lives easier, better, faster, more fun, more efficient, etc. and things will start to happen naturally.
Check out this great summary by Shortform, of Gary Vee's best selling book, Jab, Jab, Jab, Right Hook.
3. Email Marketing
Developing a relationship with your customers is crucial for success. If you’re looking for a tried-and-tested method of promoting directly to your customers, then email marketing is a great option. Now that you’ve got your website up and running, it’s easy to start an email marketing campaign, and many email marketing services are available that you can use for free or on a limited budget. Sendfox and Mailchimp are two great services that are free to get started with and have a robust set of features available as your list grows.
Email marketing gives you an opportunity to reach out directly to potential clients who may or may not have visited your site before but are already interested in what you have to offer.
Here are some ideas for how you can use email marketing to promote your new website:
- Set a countdown timer for the launch of your website, with one email every few days showing sneak peeks of what’s to come.
- Send a coupon to all users who sign up to your email list before your website launches.
- Invite users to a scavenger hunt, where they have to find a hidden item on your website, with winners receiving a prize or a discount on your products.
- Share and promote your first blog post as soon as your website launches.
4. Online Communities
There are dozens of online communities that let you post content for people to see and engage with. For example, every day thousands of people visit Reddit to find and discuss new and trending products. Commenting on posts and engaging with others on Reddit is a great way to organically get eyeballs on your product or service. Posting on these sites means that you'll be able to reach an audience of hyper-targeted people who are already interested in your niche. While posting on these and other forums such as Quora and LinkedIn is powerful, understand that it also takes time and won't immediately show results. But if you put in the time and post and comment regularly, you will soon have a natural rapport within the group and good things are sure to follow!
A few simple ways to get your website's message out include building relationships with influencers on social media and working with other small businesses to promote your site. By building and maintaining relationships with people who share your interests and values, you can build a larger and stronger fanbase than you might be able to build by self-promotion alone.
5. Pay-Per-Click Advertising
Pay-per-click, or PPC, advertising is an easy way to promote your website even if you're on a starter budget. Digital marketing through this traditional channel remains prevalent because it's the perfect method for building traffic and targeting specific demographics. The power of pay-per-click advertising is in the click. Because you can target specific demographics you can promote your website for a fraction of what it would cost to do so with other methods, like TV ads, radio spots or print media which have larger audiences but are also significantly more expensive than your average PPC campaign.
PPC advertising can help you quickly get visibility and traffic for your business. With Google AdWords, the best-known PPC advertising platform in the world, you'll be able to create adverts quickly using keyword research from their database of products as well as set up your account so that you only pay when someone clicks on your ad.
Giveaways are one of the best ways for your business to build a rapport with your customers while promoting your website. Giveaways or contests are promotional campaigns that give the public a chance to win a prize. Typically, a brand sponsors the prize, people submit their entries, and a winner is selected at random. With a social media giveaway, you can easily engage with large audiences by posting the details of your giveaway on your social channels. You want to create an image or video that includes your brand name and the prize of the competition as well as give deadlines and rules for entry. Facebook and Instagram are ideal platforms for giveaways as they are visually appealing networks where this type of promotion works the best!
King Sumo is a great, affordable option for running a giveaway. They make it easy to set up, design, and promote your giveaway to your audience.
These days, there are more options than ever to promote your website, even with a limited budget. With free channels like social media marketing and some sharp DIY SEO, in combination with paid email marketing and PPC advertising, the sky is the limit!
No matter your marketing strategy, by placing yourself in front of your ideal customers, you can increase your chances of converting them into paying customers of your product or service.
We hope these 6 tips will prove useful in your marketing efforts. As always, if you need help or have questions, let us know. We are here!