So why is your link-in-bio so important? As simple as it may seem, that little link plays a critical role within your overall profile, and in turn, establishing your brand presence. Your profile shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and what you're currently offering.
In many cases, your Instagram profile may be the first point of contact whether someone discovers you through a hashtag or by clicking through from a paid post or share on Stories. Your bio is an essential good first impression while clarifying why they should follow you.
Instagram only allows one clickable link in your profile. To maximize that prime real estate, many people use a 3rd party "link-in-bio" service, which when clicked, takes you to a landing page where they can see links to your other social accounts, your website, anything you want to shout out while you have their attention. Some of these services are free but add their branding to the bottom of the page, and others charge a fee for the ability to style your page to match your brand. The problem with many of these is that you can never really get them to perfectly match your style. Your colors, your font, your images, your vibe. If you're lucky you can get pretty close, but what is it they say?
"Close only counts in horseshoes and hand grenades!"
Here's the bottom line: If you have the ability to create a link-in-bio that is seamless with your existing brand, and matches your website perfectly, it makes the introduction smooth. When you click a link and end up on some random page that you don't recognize it's off-putting, to say the least, and 99% of folks will immediately click away from it. But the solution is simple; just dedicate a page on your website to your Instagram link-in-bio, optimize it for mobile, and you're set!
Here is an example of a link-in-bio landing page for a salon concept website we built that really showcases the brand voice and style:
Custom imagery, fonts, embedded video, layouts - you name it! With your own landing page - if you can envision it - you can have it!
Here's another great example that really shows off the brand's creativity and style. This one is from Jenn Herman (@jenns_trends):
Each link is a beautiful photo with overlaid text that explains what she does. There is a clear CTA (call-to-action) at the bottom of the page inviting you to find out more about her and the different services she offers.
Supercharge your links with UTM
Driving traffic to your website is the obvious goal, and using your Instagram link-in-bio is one surefire way to achieve this. But, with traffic arriving on your website from a multitude of different sources, how do you know which link they clicked to get there? Monitoring your traffic and determining which content is converting best is key to optimizing your results. A great way to do this is by using UTM links.
For a complete in-depth guide on UTM links with a step-by-step DIY how-to, check out this awesome article from Buffer:
How to get your own Instagram landing page
If you designed your own website then you know exactly how to add a new page and style it with all of the relevant content, format it to be fully responsive for mobile (this is very important as 99% of visitors to this page will be on their mobile device!) and go live with it.
If you hired someone to do your website, they can take care of all of this for you. If you're unsure about any of this and can't figure out where to start. Give us a call or shoot us an email and we'll be happy to help you figure out the next step that's best for you!
Have fun with it!
As you can see, with a little effort and some creativity, there are a number of things you can do to boost your Instagram link-in-bio. For a relatively tiny piece of online real estate, your Instagram link can be a powerful tool! Make the most of the space you’re given by maximizing what your visitors see when they click that link. Spend the time to make it pop and you’ll make a great first impression and attract all the right people!