If you are interested in increasing the traffic to your website (and who isn't!), you need to put some resources toward SEO (Search Engine Optimization), as a way to boost your search engine ranking. Getting your site the highest listings possible on search engines is invaluable as the vast majority of web surfers never look past the first page of listings. Thus, the higher your site is listed, the more likely people will visit it, and that translates into increased traffic and ultimately conversions.What is meant by Search Engine Optimization? Search Engine Optimization is the process of improving the inbound volume or quality of traffic to a website in the search engines from the natural or "organic" search results. For example, if you run a car sales business, you want your website to be listed high on the search results when people search for "car for sale." If you are a real estate agent, you want to be found when people search for "buy a property." These are called "targeted" searches because the user is looking for a specific item, term, or service.

Google, Yahoo, and Bing are three out of thousands of search engines on the web that serve results to customers 24/7/365. The best search engines have designed their algorithms in such a way that makes it easier for users to find what they are looking for.


So how do you use SEO to rank high in the search results? There are a few ways.

1. Start with keywords

Use specific keywords and phrases related to your site to optimize the content so that the search engine can find you when someone does a search. Your site should be easily accessible from everywhere your customers are searching. Google can easily scan the content and list your site when people search for the service you are offering. It is best to have proper keyword density, ie. how many times the keyword should appear on your website for every hundred words. Keyword density is an important part of SEO so you will need to calculate this for each keyword you want to use. You generally want your keywords to appear on your website about 1 to 3 times for every 100 words.

2. Use backlinks

Google finds your site by crawling for links on the web. Other sites that have links that point to your site are called backlinks. These links are like recommendations and the search engines will scan your content as a result. If these links are from popular sites or sites that have a high page ranking, they can convey additional "domain authority" in the process.

3. Use meta tags

Meta tags are a type of HTML tag that provides search engines with information about a website page. Meta tags are the foundation of SEO and a crucial part of building a web page. Without meta tags, you can’t reach readers organically. It doesn’t take much time to generate meta tags, but it’s more important than you might think.

4. Have a presence on social networks

These days it is vital to have a strong social network presence in addition to your website. Facebook, Instagram, Twitter, Pinterest, are all great networks to leverage while continue growing your brand.

5. Pay-per-click advertising

PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.

7 Powerful Benefits of Using PPC Advertising - Search Engine Journal

6. Use search engine submission

When you submit your site to Google, it tells the search engine to recrawl your site. It also tells the search engine where to find your site if you have moved it.

7. Write to your audience - instead of the search engines.

Writing compelling posts on your blog helps you conduct keyword research and gives you ideas for topics. The search engines value relevance above all else so be on-topic and helpful to your readers and you will get rewarded in search over time.

SEO is an essential part of building a solid online presence. If you need SEO services for your business, let us know. We're happy to help!